Go-To is an Australian skin care company that makes uncomplicated, effective, cruelty-free, natural skin care. (Most of the time. Sometimes they just make bad jokes.)
It was founded by Australian beauty editor and the author of Amazing Face, Zoë Foster Blake, who has been in the beauty industry for 213 years, and is the result of years spent reviewing and using every kind of skin care product available, from supermarket to spa brands, and receiving invaluable feedback from women on what they like, don’t like, and find utterly baffling about the products they use on their skin.
The ingredients are pure but powerful; harnessing the benefits of nature to genuinely protect, nourish and strengthen the skin, ensuring it is healthy, happy and glowing.
Go-To is skin care minus the confusion. There are no irritants or nasties, no faux-science (“Now with added Wrinkleflickatox™ and Moisturemagic® particles!”) and no silly claims. We just make excellent skin care that you will enjoy using, and your skin will love. That our products happen to smell, feel and look terrific is completely irrelevant.
WHAT’S VEGAN (AS OF APRIL 2017)
LEGIT REALS EMAIL FROM GO-TO ON THEIR CF STANCE
Thanks for getting in touch. Glad to see you are a Go-To fan! It is a great thing that you are doing and A Better Kind is a wonderful initiative.
We totally respect our vegan brothers and sisters and as such have thoroughly investigated all of our products suitability. Three of our products are vegan-friendly; Exfoliating Swipeys, Properly Clean and Face Hero.
We have been officially accredited by Choose Cruelty-Free Limited as a cruelty-free company (http://www.choosecrueltyfree.
You can also read our statement regarding palm oil here: http://www.gotoskincare.
Hope this all helps you!